|
CATEGORY |
4 |
3 |
2 |
1 |
Emotional Content |
Audience is deeply and emotionally engaged. |
Audience is emotionally engaged. |
Audience lapses in emotional engagement. |
Audience has little to no emotional engagement.
|
The Power of the Soundtrack - Emotion |
Music stirs a rich emotional response. |
Music stirs an emotional response. |
Music is evident. |
Inappropriate choice of music. |
The Gift of Your Voice |
Consistency in presentation; speaking slowly in a
conversational style. |
Consistency in presentation; speaking in
conversational style. |
Some consistency in presentation; lapses in
conversational style to monologue. |
Breaking consistency; monologue style of presentation.
|
Economy |
Sequential composition; succinct; images create an
atmosphere and/or tone, and may communicate symbolism and/or metaphors.
|
Sequential composition; succinct; images create an
atmosphere and/or tone. |
Sequential composition; succinct; images are
controlled/logical |
Sequential composition; images are acceptable.
|
Pacing |
Engaging rhythm; use of punctuation; suggestions of
emotions via sound effects; use of "white space"; enhanced vitality
|
Engaging rhythm; use of punctuation; some suggestions
of emotions via sound effects; use of "white space"; evidence of vitality.
|
Some rhythm; some use of punctuation; limited
suggestions of emotion via sound effects; lapses in vitality. |
Mechanical rhythm; limited use of punctuation; limited
vitality. |
Timing |
Video is 2 to 3 minutes long. No still image is on the
screen for more than 10 seconds. Video contains a minimum of 30 images.
|
Video is 2 to 3 minutes long. Most still images are on
the screen for 10 seconds or less. Video contains a minimum of 20 images.
|
Video is less than 2 minutes. Fewer than 20 images.
Many still images are on the screen for more than 10 seconds. |
Video is less than 1 1/2 minutes. Most images are on
the screen for more than 10 seconds. |
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